Genesis Approach
Genesis Select has a unique approach to investor relations.
Genesis gets the message to the Street.
We take an investor’s point of view in working with our clients, going beyond the typical investor relations role. First, we set out to determine the market’s perception of our clients with investors and analysts to get a sense of the factors influencing the stock’s current valuation. We also look at comparable companies in the appropriate market sector and evaluate how Wall Street perceives them. Genesis is looking to understand the current misconceptions in a company’s story, and the reasons for the stock’s valuation discrepancy. Following thorough due diligence sessions with senior management and tours of facilities, we shape the investment story, highlighting the aspects of the investment theme that will resonate with investors.
The Genesis Select team then begins the process of targeting the investment story to institutional investors. Once we have prepared the investment presentation and worked with the management team on presenting and managing Q&A, we set up a series of road shows to meet investors and analysts across the country. We operate efficiently and effectively because we have identified investors that have a track record of building long-term relationships with small- and micro-cap companies. Genesis Select’s unique approach to IR allows our clients to deliver the strongest possible investment message to the most receptive audience.
Results to be expected: